The Challenge

Provide USAF Recruits with Interactive Career Paths

Overview

As one of its outreach efforts, the Air Force sends this mobile Performance Lab trailer to Air Shows and Sporting events around the country. The USAF objectives are to expand understanding about career paths they can offer as well as to generate qualified candidate leads. This trailer can be easily moved to multiple locations in a short period of time.

It houses several interactive experiences that participants can interact with freely and that inspire conversation between the Air Force recruiters and event patrons.

Strategy
Digital Art Direction
Front + Backend Development
Interactive Content
Interactive Design
UI/UX + Information Architecture
Motion Graphics
Design
Digital Art Direction
Front + Backend Development
Interactive Content
Interactive Design
UI/UX + Information Architecture
Motion Graphics
Technology
Digital Art Direction
Front + Backend Development
Interactive Content
Interactive Design
UI/UX + Information Architecture
Motion Graphics
The Solution

Simulations of Real World Experiences

We teamed up with GSD&M and ReelFX to build, maintain, and install the digital experiences offered in this tour. These experiences gamify tests of agility and reaction time. RFID bracelets are used to login to the different games and the user’s results are then displayed via an onsite leaderboard. The trailer houses 9 touchscreen puzzle games, 3 virtual reality flight simulators, and 1 motion tracking pull-up challenge.

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The REsult

Working in Collaboration