The Challenge

Create an Interactive Donor Outreach

Overview

SMU engaged The Virtual Wild to create an engaging webXR experience to assist the Cox development team’s fundraising for the university’s $1.5 billion capital campaign.

Strategy
Digital Art Direction
Front + Backend Development
Interactive Content
Interactive Design
UI/UX + Information Architecture
Motion Graphics
Design
Digital Art Direction
Front + Backend Development
Interactive Content
Interactive Design
UI/UX + Information Architecture
Motion Graphics
Technology
Digital Art Direction
Front + Backend Development
Interactive Content
Interactive Design
UI/UX + Information Architecture
Motion Graphics
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The Solution

Utilize WebXR for an Immersive Experience

With Threejs WebXR frameworks, new levels of interactivity are possible.

The Experience Features:

  • Ultra accessibility for most devices
  • Interactive 3D layers via Threejs and React
  • Easy to use and shareable via simple url
  • Visualized the physical highlights of the architectural improvements to the campus
  • Personalized features engage potential donors
  • Analytics and admin dashboard allow SMU to monitor the site’s use and have informed conversations with donors

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The REsult

Funding the Future

  • 14+ min avg session duration shows users are engaged vs 2-3 minute for average websites
  • 530 targeted prospective visitors so far
  • Personalized communication with potential donors
  • Halfway through their fundraising efforts, SMU is already seen marketed improvements in engagement and campaign interest

Explore the finished website at coxrenovation.smu.edu

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