Drinktec Experience

We came together like a true creative machine, mixing storytelling with technology to showcase Husky’s brand and innovation in ways they had never done before.

1. HyPET-6e Demo: Our video team storyboarded for months to bring Husky’s phoenix-and-ember branding to life in a cinematic launch film that did more than just dazzle, it educated. The 3D animation broke down the HyPET6e system’s capabilities in a way that was both visually striking and technically clear, helping attendees understand the machine’s efficiency, precision, and innovation in action. It set the tone for the booth; bold, fiery, and unforgettable, while giving context to everything visitors experienced next.
2. rPET Knowledge Center: The first major stop in the booth’s user flow, this 360° circular theater surrounded by six interactive kiosks introduced visitors to Husky’s commitment to sustainability, a core brand pillar. The experience guided guests through six chapters;  from advocacy and global adoption to pellet comparison and plant design via games, data visualizations, and video content. The layout supported multiple conversations at once, giving Husky’s team space to engage personally with visitors while maintaining high throughput. It embodied Husky’s leadership in sustainable manufacturing and made complex information approachable and inspiring.
3. Advantage+Elite Monitoring Center: A dual-screen setup where visitors stepped directly into the customer’s point of view to experience Husky’s proactive service model firsthand. Through interactive alert scenarios and live impact reports, users could feel what it’s like to be supported by Husky’s “We Call You” service. This experience transformed an intangible concept — customer care and operational excellence — into something visitors could see, touch, and understand. It showcased the human side of Husky’s technology and proved that great service is every bit as innovative as great machinery.
4. Tooling Transparent Experience: A live Husky machine encased in glass with projected UI overlays, letting attendees “control” the machine through a futuristic transparent interface that merged the physical and digital worlds.
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Behind the Scenes - Engineering the Wow

Our tech team brought this project to life with creative problem-solving and serious innovation.

1. Phoenix Metaphor: To visualize Husky's commitment to sustainability and personify their mission of recycling PET material leading to a circular economy, our team brainstormed and crafted a striking Phoenix graphic package that underlined the whole booth
2. Seamless Tour Mode: To connect all six kiosk screens with the massive LED screen above, the team collaborated closely with AV partners to build a sophisticated networking system. The result? Perfectly synchronized playback across seven screens with audio and video in flawless alignment for both live demos and guided tours.
3. The Digital Twin: For the live tooling experience, precision was everything. We created a 1:1 digital twin of the entire booth in VR which allowed our designers, developers, and the clients to walk through the space virtually long before the physical setup. This let us fine-tune placement, alignment, and spatial flow early, and ultimately gave Husky confidence in the design and build before anything was physically built.