The Challenge

Revolutionizing Perceptions

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Overview

Husky wanted to create an engaging experience that would attract attendees to the trade show booth and challenge existing beliefs about plastic's detrimental effects. Revolutionizing perceptions about plastics through innovative and immersive storytelling poses multifaceted challenges. Conveying the message of plastics' potential for sustainability while overcoming preconceptions demands a creative and technically adept approach. Balancing storytelling complexity, overcoming technical constraints, and measuring impact require careful resource allocation and collaboration.

Strategy
Motion Graphics
Interactive Design
Digital Art Direction
Front + Backend Development
UI/UX + Information Architecture
3D + CG Animation
Interactive Content
Design
Motion Graphics
Interactive Design
Digital Art Direction
Front + Backend Development
UI/UX + Information Architecture
3D + CG Animation
Interactive Content
Technology
Motion Graphics
Interactive Design
Digital Art Direction
Front + Backend Development
UI/UX + Information Architecture
3D + CG Animation
Interactive Content
The Solution

Immersive Storytelling

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We created an immersive circular experience with a clear and compelling narrative that highlights the positive aspects of plastics, emphasizing their potential for sustainability through recycling and responsible consumption. Once the attendees have entered the circular experience, we were able to guide them through the process with 3D graphics and information on how the plastics are broken down, washed, packed, and reused for new bottles.

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The REsult

Husky Sets New Standard For Plastics

Attendees were captivated by the immersive circular experience and 3D demo screen, leading to a significant increase in foot traffic to the booth. The interactive elements encouraged active participation and prolonged engagement, fostering meaningful interactions with the content. Overall, the storytelling solution achieved the objectives of driving traffic to the booth and revolutionizing perceptions about plastics, leaving a lasting impression on attendees and inspiring positive change.

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