Revolutionizing Perceptions
Overview
Husky wanted to create an engaging experience that would attract attendees to the trade show booth and challenge existing beliefs about plastic's detrimental effects. Revolutionizing perceptions about plastics through innovative and immersive storytelling poses multifaceted challenges. Conveying the message of plastics' potential for sustainability while overcoming preconceptions demands a creative and technically adept approach. Balancing storytelling complexity, overcoming technical constraints, and measuring impact require careful resource allocation and collaboration.
Immersive Storytelling
We created an immersive circular experience with a clear and compelling narrative that highlights the positive aspects of plastics, emphasizing their potential for sustainability through recycling and responsible consumption. Once the attendees have entered the circular experience, we were able to guide them through the process with 3D graphics and information on how the plastics are broken down, washed, packed, and reused for new bottles.
Husky Sets New Standard For Plastics
Attendees were captivated by the immersive circular experience and 3D demo screen, leading to a significant increase in foot traffic to the booth. The interactive elements encouraged active participation and prolonged engagement, fostering meaningful interactions with the content. Overall, the storytelling solution achieved the objectives of driving traffic to the booth and revolutionizing perceptions about plastics, leaving a lasting impression on attendees and inspiring positive change.
